“You never get a second chance at a first
impression.” We’ve all heard this expression before. And now, while you are
preparing your house to sell, it should not be far from your mind. While
logical factors such as price and location narrow
the pool of houses a potential buyer will look at,
the ultimate decision to buy a particular house is fuelled by a mixture of
logic and emotion. And emotion often wins out. The same might be said for the process
of selling a home. For this reason, Real Estate Agents, when they talk to you about
buying real estate, will refer to your purchase as a “home.” When discussing
the sale of your current home, however, an agent will refer to it as the
“house.” This is a conscious choice. The agent knows that buying a house is often
an emotional decision, while, when selling a house, emotion should be separated
from the process.
Buyers are searching for a “home”—a place in which
they will feel comfortable, secure, and happy, a place in which they can
imagine settling down and raising their family. As a seller, your goal is to
cultivate these feelings through the property you’re selling. Look at your
house as a marketable commodity. A buyer’s emotional response is triggered early,
so you want to ensure you have done everything you can to encourage a positive response
to your house from the outset. Within minutes—even seconds—of pulling into your
driveway, buyers have formed an impression that they will carry with them
through the rest of the showing, and beyond. Keep in mind, this impression will
not only influence whether or not they make an offer, but also what they
consider to be the value of the property.
If you’ve ever visited model homes, you’re familiar
with effective presentation styles.
Have you ever walked into one of these homes and
immediately begun taking stock,
planning how to get your home to look that good?
Well, now is the time to take some of these steps. Of course, there are ways to
achieve the same effect in your own home without incurring model home costs. When
homes create this immediate type of emotional appeal, they tend to sell
quickly— and for more money. Use this as a guide to get your house into selling shape
before you put the property on the market, and you’ll be well on your way to a successful
sale!
I am the GUY that will make a difference!
I specialize in selling homes in the in the Okanagan Valley including Westbank, West Kelowna, Peachland with a focus on Rose Valley, Lakeview Heights, West Kelowna Estates and Shannon Lake.
Karen Guy, REALTOR®
Coldwell Banker Horizon Realty
C 250.878.3605
O 250.768.8001
http://www.connectwithkaren.com/
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